1. Topic selection
Articles should answer genuine reader questions, support the site’s core subjects, and provide enough detail to help someone act or decide.
2. Research and claims
Material factual claims should be checked against credible sources when publication requires them. Personal judgment and general guidance should not be presented as universal fact.
3. Product recommendations
Products should be included because they fit the article’s problem and audience. Commission potential alone is not an editorial reason.
4. Corrections and updates
Substantive errors should be corrected when identified. Time-sensitive information should be reviewed when it materially affects safety, price, availability, or the usefulness of guidance.
5. Professional boundaries
Health, legal, financial, and safety content is general information. Readers should consult qualified professionals for decisions requiring individual assessment.
Practical checklist
Our publishing checklist
- Is the reader’s question clear?
- Does the article provide useful next steps?
- Are important limitations stated?
- Are commercial relationships disclosed?
- Do all visible links reach the intended page?
Bottom line
Trust is earned through useful detail, clear limitations, honest corrections, and recommendations that serve the reader first.